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Yes Madam: A Delhi NCR Based Start-Up

    Yes madam is a start-up that provides top-notch beauty services to the customers at their doorstep. The business model is based on unique per-minute services aiming to provide beauty services in the minimum possible time. Indeed, the brand is known for its prompt and hygienic services. Come along with us to know more about this start-up with their brawl in the initial days. Plus, the captivating journey of the brand along with the appearance in the famous TV show Shark Tank India. So what more do you need? Stay nearby with us!

    About Yes madam

    The brand started its journey in 2016 and currently working in more than 50 cities in India. This brand is based in Delhi NCR, Noida. With over 1 million customers. The brand delivers commitment to quality and wellness services at home. With a user-friendly interface, customers can easily book an appointment at their fingertips. Yes madam is a start-up that offers the best quality beauty services to customers at their doorstep. The brand allows convenience to customers with beauty services. Indeed, it is the revolutionising way salon services are availed in India. With cutting-edge technology, customers can book a diverse range of beauty and spa services including, manicures, pedicures, waxing, facials, and many others. Customers can do all these things within in few clicks along with comfort.

    Unlike other brands, it provides hygienic care will all products. Plus, the products they used are one-time use with sealed packaging. Further, the platform has more than 3000 trained and verified professionals. Furthermore, the services they provide are also reasonable and satisfactory in terms of a penny. Furthermore, they provide the home service at ₹6 per minute. Not only this, the platform created several employments through their franchise. The main aim of the brand is to serve services 100 million customers daily while advancing to 300 cities. Due to their extraordinary services, this brand has earned a special place in the hearts of customers.  However, by serving absolute service all of their franchise are profitable from day one.

    Who are the founders?

    The brand was founded by four energetic people. The names are Arpit, Akansha, Mayank, and Aditya. Further, all of them provide their own uniqueness and ideas in the business. However, they come up with different backgrounds, for instance, engineering, law, and the merchant navy. But all of them came together to provide services and work out in the beauty industry.

    Shark Tank India Season 3 Episode 19: Yes Madam

    The founders of the brand appeared on Shark Tank India season 3 episode 19 to share the details about Yes Madam. In the episode, they pitched the issues faced by the people while searching for salons, visiting, and services from them. After that, they also shared the problems that usually local salons have untrained professionals along with low-quality products. Plus, the premium salons charge so much that everyone cannot afford it. That’s why to help people they introduced their brand, a home salon. Furthermore, the founders also provided the information that they used high-quality products from reputed brands. In fact, they also allow the customers to use their products while booking the services.  Additionally, also shared that they are empowering more than 2500 women by offering them great work opportunities. Thereafter, they pitched the demand of ₹1.5 crores for 1.5% equity at a valuation of 300 crores. After the chains of proposals and counteroffers, the shark judges including, Aman Gupta, Ritesh Agarwal, Peyush Bansal, and Vineeta Singh sealed the deal. Further, the deal was done at ₹1.5 crore for 2% equity. Plus, the sharks also took 2% royalty until ₹1.5 crore was retrieved.

    Addressing industry encounters

    Without a doubt, the brand has solved several issues of the old-style salon industry. Formerly, there were some difficulties that customers faced such as difficulty in booking appointments, after that, they had to deal with untrained professionals. Plus, low-quality products are used in the local salons. However, the platform offers a service where customers can easily book home salon services. Further, the aim of this brand is to provide all services which are done by trained and skilled professionals. Along with high-quality products of reputed and authentic brands. We can say that this brand is one go shop for customers with continence and quality.

    Market dimensions and opportunity

    The dimension of the salon market is very big in India. Further, the brand enters the market by meeting needs that haven’t been met until now. Therefore, they enter this market to set and create new benchmarks in quality and hygiene. However, there are some big companies that work similarly to this brand such as Urban Company, the Home Salon, make O and many more. But the commitments said by the founders are that they have a special place in the people’s hearts. after that, the brand is open about the cost of the products and offers flexibility to the customers in choosing and selecting their products.

    Yes madam
    Yes madam

    Final words

    In brief, we have talked a lot about the Noida-based start-up, Yes madam. Evidently, the brand offers convenience and handiness to its customers. Plus, the brand offers a seamless experience to customers alongside high-quality products and services. The commitment of the brand is to provide top-notch services to their customers. Indeed, the brand has created its own spate place in the heart of the people. That’s all with this article, and if you discover this article informational then let us know with your comments. Toddles!

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