In the ever-evolving world of business, an Indian brand named Snitch Clothing has emerged as a game changer. Indeed, they have set new benchmarks in the fashion industry. A brand is known for its unique blend of inspirations. Plus, the brand has been staying ahead of its commitments to this day. The brand has taken immense popularity after it appeared in the Famous TV show Shark Tank India. Fashion is a reflection of an individual personality and character. Without a doubt. Fashion has been a part of our daily life.
Further, it plays a significant role in shaping our personality. In fast few years, the industry has faced significant transformation because of e-commerce. In this article, we are going to provide you with each and every aspect of this clothing brand. Therefore, reading this article till the end is a must to consider. Hence, stay connected with this article! Let’s roll in, and continue reading.
Table of Contents
About Snitch Clothing
The brand is a men’s fashion brand that provides a range of stylish along trendy clothing. Further, it has gained immense popularity among fashion-valued men. Furthermore, the brand offers Numerous clothing products such as shirts, T-shirts, trousers, jeans, and jackets. Indeed, the platform is known for its high quality and reasonable prices. However, it has become a prominent choice among men. This brand is well known for its fashionable, comfortable, durable, and affordable clothing. Certainly, the brand uses a top-notch fabric from trusted sources. It is designed to cater for the needs of modern men who are seeking stylish and trendy clothing.
Founder of Snitch Clothing
The founder of this outstanding brand is Siddharth R Dungarwla, who launched his brand in 2012. Evidently, he is a young 35-year-old entrepreneur who has worked immensely in this brand to reach people through his quality. Formerly, he has worked for numerous leading brands in India. At that time, he gained valuable knowledge and experience in the industry. After that, he used his experience in his own brand and later he launched his brand by the name of Snitch. Not only this, he is also renowned for his ground-breaking and imaginative approach to fashion. In fact, he has a vision to improve his brand often, along with better services to his customers. Through his passion, his commitment to quality has been increasing frequently. Ultimately, it leads to the success of the snitch.
The approach of marketing
The approach of marketing is extraordinary around social media alongside influencer marketing. Evidently, the platform uses social media, for instance, Instagram, YouTube, Facebook, and Twitter. Through these platforms, they showcase their alluring and engaging products to their customers. Plus, the brand also collaborates with bloggers and influencers to promote the brand to a wider audience. Indeed, it’s using a strategy of focusing on creating brand identity. We believe that it uses a distinct logo and branding that is recognisable.
Shark Tank India season 2 episode 20: Snitch Clothing
The brand Snitch has been featured in the famous Television Show Shark Tank India. Indeed, the sharks are immensely impressed by the young entrepreneur because of his vision and ability to build a ₹100 crore business. Evidently, he pitched the idea of his innovative approach towards his brand. After that, all five investors such as Anupam Mittal, Aman Gupta, Namita Thapar, Vineeta Singh, and Peyush Bansal invested in the start-up ₹1.5 crore for 1.5% equity in the company. However, the company initially performed well until the Covid-19 pandemic. Later, the company switched itself to the D2C model and created its own website and app to reach existing customers and bring new ones. In a little while, they gained customers around them to get 2000 orders daily.
The initial brawls of Snitch
The founder of the Snitch brand hails from Bangalore when he was 35 years old. Further, he is a B.com graduate. When he was 14 since then he had a passion for clothing. After that, he started assisting his father at a diamond store in 2009. Earlier he used to sell fabrics in bulk to companies. Later some time, he got a call from a random store owner asking that he could make shirts. Indeed, these shirts are sold within two days. He was inspired by this incident and after that, he launched his own brand in 2012. Certainly, this brand is designed according to acquiring the internet. At the age of 35, he thought of bringing his own start-up brand to Shark Tank India season 2 to pitch business ideas in front of all sharks.
Snitch revenue
The clothing brand sells directly to customers. It has witnessed a 250 per cent growth in revenue to ₹120 crores, as against ₹44 crores reported in the previous fiscal year. Plus, the brand has achieved 1 million orders. To achieve its revenue target, it diversifies itself into new categories starting with Men Jewellery and Fragrances. After that, to make their double revenue, they entered the offline market by launching a brand outlet in Bengaluru, in July 2023.
In FY 2021-22; 44 crores
In FY 2022-23; 100 crores
Final words
In brief, snitch is a brand that is worth considering for men. Indeed, with their commitments to quality, affordability, and sustainability allow them to stay ahead of the latest fashion trends. In our opinion, the brand has the potential to become a leading brand in the fashion industry of India. We have discussed a lot in this article, and brings us to the end of this article. if you found this article informational, then let us know with your comments. Toddles!